Curriculum

Below you will find the curriculum of the BA in Communication and PR.

This programme has been discontinued as of Fall 2021. It is no longer possible to apply for it.

Core courses

Students start with the core curriculum, a set of courses that develop the relevant skills, knowledge and abilities essential to the school’s distinctive undergraduate programme.

  • Introduction to Academic Writing and Critical Thinking
  • Global Ethics
  • Leadership and Personal Development
  • Introduction to Statistics
  • Intermediate Qualitative Research Methods
  • Intermediate Quantitative Research Methods

Major requirements

  • Introduction to Economics OR
  • Introduction to Global Business
  • Global Politics OR
  • Introduction to International and European Law
  • Human Communication
  • Media and Society
  • Intercultural Communication
  • Persuasive Communication
  • Corporate Communication and Public Relations
  • Political Communication
  • Lobbying in the EU
  • Global Advocacy
  • Communication Audiences and Effects
  • Marketing Communication and Advertising
  • Communication Ethics and Law
  • Capstone in Communication and Public Relations
  • BA Thesis in Communication and Public Relations - Seminar I
  • BA Thesis in Communication and Public Relations - Seminar II

Major electives

Any of the 200- or 300- level courses that are not listed as major requirements may be taken as major electives, including courses from the summer programme:

  • Gamification in Politics, Business and Communications
  • Global Communication
  • Photojournalism
  • World Cinema: History, Theory and Narration
  • European Cinema: Present, Past and Future Trends
  • Transmedia Scriptwriting

Free electives

Students also choose free electives from any of the Bachelor-level courses offered by the School or one of its partner institutions. Click here for a full overview of BA courses and course descriptions offered by our School.

Minors

Below is a list of minors currently being offered by our School. This list is subject to change for future academic years:

Communication | Digital Economy | Family Business | International Finance | International Management and Governance | European Peace & Security Studies | European Union Studies | Global Governance | History | Business Law | European Law | International Law | Humanitarian Law